Key responsibilities - Own all Facebook campaigns across partners and ensure a healthy CAC - Manage multichannel FB campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues - Conduct full analysis of campaign performance, optimizations, issues, etc. - Traffic all creatives into the platform and set up campaigns prior to the launch date - Navigate through the internal system(Tableau) and third-party systems(Appsflyer) to complete monthly billing documentation - Analyze campaign performance and make strategic investment and tactical media optimizations - Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's - Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact evergreen and integrated campaigns - Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices - Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions - Stakeholder management across different countries and teams, striving to develop or further improve processes. Key requirements - At least 3 -5 years experience in Paid performance marketing; at least an year of experience as a FB expert is compulsory - Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance - Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV - Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills - An understanding of the nuances of both the demand and supply side of a marketplace is also a plus - Verbal & written fluency in English, additional languages is a plus

Bangalore

Mumbai

Social Media Marketing Manager - Internet/Online 

Social Media Marketing Manager - Internet/Online  ,Job Description for Social Media Marketing Manager - Internet/Online  in Zyoin in  Bangalore Mumbai for (3-6) years of experience. Apply Now!

Job Description for Social Media Marketing Manager - Internet/Online  in Zyoin in  Bangalore Mumbai for (3-6) years of experience. Apply Now!