Social Media Manager - Retail/Apparel/Fashion D2C Firm

Social Media Manager

Responsibilities:

- Develop and implement top-tier social campaigns for our brands, collaborating closely with the brand marketing team.

- Strategize daily, monthly, and yearly plans for all brand-related activities.

- Utilize social media tools to curate and publish content across all our social channels.

- Engage as a brand representative to connect with existing customers and attract new ones.

- Evaluate and refine each brand's social strategy, providing regular improvement recommendations.

- Remain updated on new trends to maintain our social media presence's relevance, engagement, and adaptability.

- Establish key performance indicators to assess the effectiveness of ongoing social campaigns, adjusting strategies for further enhancements.

Skills and qualifications:

- Over 10 years of leadership experience in creative and social media agencies.

- Extensive background in fashion, lifestyle, and the Indian D2C (Direct-to-Consumer) landscape.

- Proven track record in leading social media initiatives for fashion or lifestyle brands, delivering integrated, social-centric campaigns.

- Profound understanding of crafting effective social media strategies encompassing both paid and organic media.

- Proficiency in collaborating with creative agencies and production houses.

- Thorough knowledge of various social media platforms, adept at experimentation and agility across all.

Preferred qualifications:

- Proficiency in using social media tools such as Meta dashboard, Meltwater, as well as creative tools like Canva and Photoshop.

- Capability and experience in creating and editing content on social media platforms, including expertise in editing tools, filters, and trending reel formats.

- MBA or bachelor's degree in marketing, mass communication, or related fields.

- Required candidates from fashion/apparel/beauty product/Jewellery brands.

- Min 10 years of experience is required for this role.

- Should have worked in a digital marketing firm in the social media domain.

If interested call/whatsapp 7045794309