Social Media Manager - Education

Social Media Manager

Job Description:

RESPONSIBILITIES:

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)

- Monitor traffic metrics and community growth and engagement

- Collaborate with internal teams to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts&; design (Facebook, Youtube, Instagram, LinkedIn &, etc.)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools, and applications

REQUIRED SKILLS AND EXPERIENCE:

- Stellar social copywriting skills

- Fluency with core social media platforms with an understanding of the latest social media trends and strategies

- Ability to use analytics tools that track the success of campaigns and efforts and make recommendations based on quantitative analysis

- Stellar writing and storytelling skills: prose that's clear and concise

- Strong strategic and analytical skills, with the ability to spot trends on the fly and leverage insights to draw sound recommendations

- Ability to educate internal stakeholders around the strategy, results, and processes in place

- Strong planning, project execution, and analytical competencies

- Open and eager to experiment with new tactics and platforms

- Capacity to thrive in a fast-paced, agile environment with keen ability to re-prioritize on a consistent basis

- Strategic mindset: You should bring creative solutions to every problem and never see a challenge as insurmountable