Social Media Manager - eCommerce - IIM/IIT/XLRI/ISB

Company : Leading eCommerce

Location: Gurgaon

Position: Social Media Manager

Department: Digital Marketing

Reporting to : Digital Head

Qualification: B.Tech / MBA preferred (from tier 1 / 2 colleges)

Experience: Excellent Management skills - a respected but approachable leader.

Knowledge of advance campaign optimization strategies

Brief about the Role :

In Depth knowledge of Facebook Adverts, Instagram and Twitter ads.

Handling DPA, App engagement Ads, Website conversion ads and app install campaigns, RnF Campaigns, etc.

Review/provide analysis on landing pages.

Set up conversion tracking.

Devising strategies for marketing of the website.

Knowledge of CPC, CTR, DBM, DSA, Analytics, Media Buying & Planning, Third Party Tracking, App Download.

Knowledge of RTB and Programmatic Buying.

Handling retargeting campaigns - creating and optimizing, managing retargeting ad network vendors.

Analyze campaign data to optimize campaigns and present recommendations.

Knowledge of advance campaign optimization strategies A/B testing, website optimizer etc.

Perform Campaign creation: providing recommendation for campaign creation, Setting bid and budget, Ads creation and optimization for social.

Providing daily, weekly or monthly reports for all major metrics, goals tracking, revenue tracking, impressions and clicks, which help them tracking the account performance.

Able to scale up and optimize Ad campaigns based on budget / conversion goals

If interested for the position, kindly revert with your acceptance to proceed further.