Social Media Manager - Contact Center - FMCG Firm

This role will be based at the Contact Center of one of the largest communication agencies in the world. The agency manages one of the most renowned FMCG groups and takes care of their entire communication.

- The candidate would be a part of that time and would be managing the social media for the FMCG client based at their gurgaon office.

The role involves :

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Moderate all user-generated content in line with the moderation policy for each community

- Create editorial calendars and syndication schedules

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

- Create timely and engaging content optimized for platform used and intended audience

- Monitor sites for customer service opportunities and initiate conversations on behalf of the client

- Analyze and report social media actions on a monthly basis for successes and new opportunities

- Continue to refine and define social marketing process

Requirements :

- Proven working experience in social media

- Should have experience in a similar role.

- Excellent social media skills

- Demonstrable social networking experience and social analytics tools knowledge

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organisational ability

- Fluency in English