Social Media Manager

- Build and manage a rich engagement calendar that attracts a qualified audience to the ABP Group properties.

- Managing the health track across social platforms- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Developing and launching high decibel social campaigns to increase engagement with the TG on Facebook, Twitter, Instagram, YouTube etc.

- Manage the Social ad targeting and ROI strategy

- Identifying the business potential of Social Media and be responsible for building social media analytics reports, to measure the overall effectiveness of the strategies

- Work in tandem with the Sales and Editorial teams to ensure consistency and superior quality of communication and deliver impact for various campaigns & social only activations

Key Performance Indicators :

- Referred Social Traffic Volumes

- Acquisition of New Visitors

- ROI on Social campaigns

- Community Size across Social Properties

- Engagement Metrics

Minimum Experience required : Strong consumer marketing experience in social/digital media

- Ability to think BIG, push for creative innovations and take high risks with marketing plans

- Deep consumer orientation and ability to convert consumer speak to business relevant actionable insights

- Strong communication, presentation and influencing skills.

- Strategic and intuitive thinking

Mandatory : Bengali reading and writing skills

Work experience : 5-6 years, of which atleast 2 with relevant Social media experience