Social Media Manager

Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.

Major responsibilities deliverables:

Business Strategy, Direction Positioning

- The ability to work to establish a content strategy that is in sync with the brands philosophy and objectives across multiple platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Mobile and devise strategic content while upholding creativity standards of the agency.

- Monitor digital; new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Influidity

- Driving innovation and creativity for the brands on board Account Execution

- Campaign content creation and overlooking on various digital platforms like Facebook, Twitter, YouTube, Pinterest, Instagram

- Conducting adequate research gathering relevant material for interactive content development

- Develop innovative solutions including content management and maintenance of the brands digital platforms

- Creating innovative buzz around the brand, its product promotions, launches and brand-sponsored events

- Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions

UG: Any Graduate

PG: Any Postgraduate

Key Skills

- Consumer research

- Content management

- Business research

- SMS

- Business strategy

- Media planning

- Brand building

- Analytics

- CRM