Social Beat - Senior Brand Planner

An ideal candidate for this role would be someone who can help their client develop their brand's story. Combining analytical and creative elements, strategists use specific data to devise a short-term or long-term strategy to position the brand and build market share. They should spend a significant amount of time conducting research on clients' current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning. They should be able use the data to discover trends and insights that can then be used to develop a successful strategy. They will also work closely with clients to fine-tune messaging throughout the process.

Location: Bangalore / Mumbai

Brand Strategist Responsibilities:

- Conducting extensive and in depth primary and secondary research.

- Staying up-to-date on consumer research and market trends

- Analysing research, data and trends

- Creating competitive reviews and situational analyses.

- Identifying insights, challenges and opportunities.

- Developing brand architecture, positioning and strategy.

- Writing compelling brand stories.

- Meeting and presenting to clients.

- Briefing and collaborating with creative teams

- Leading ideation and brainstorming sessions.

Brand Strategist Requirements:

- Excellent communication skills, both verbal and written.

- Experience leading client meetings.

- Analytical and problem-solving mindset.

- Creative and compelling storyteller.

- Strong research skills.

- Strategic thinker.

- Excellent presentation & communication skills.

- Experience Range - 5 years to 10 years

- Highly self-motivated with the ability to meet tight deadlines.

- Ability to thrive in a collaborative, dynamic and fast-paced environment.