Social Beat - Creative Strategist

Key skills required:

- Creative & Analytical Skills - Ability to think and analyze marketing solutions to recognize unique approaches.

- Effectively communicate information, verbally and in writing.

- Provide creative input across all campaigns and projects.

- Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.

- Use their problem-solving skills to find innovative solutions for a brief.

Key Responsibilities

Creative Communication Strategy

- Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel wise strategy & formats in use and define the creative strategic approach.

- Be the bridge connecting the creative and the business objectives of brands.

- Research and understand the purpose of the brand, its opponents, discover insights into the audience, market insights, use that knowledge to design compelling campaign concepts and ultimately pitch the concept successfully.

- Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across existing clients & new client pitches.

- Identify different approaches, communications and experiments, using various creative elements. (Example: Using variable factors like background color, font, communication themes, Voice-over to see which variable are driving higher results).

- Working closely with the advertising team (Google, Facebook, LinkedIn Ads) to understand the experiments, analytics and iterate on creatives according to results.

- Arrive at creative reports to define success of experiments & creative analysis.

Qualifications & Requirements -

- Bachelor's degree in design/creative/communication/Visual communications/Brand marketing required, preferred a masters degree in Visual communications/media.

- Working knowledge of different digital platforms, formats, ad formats.

- A professional portfolio demonstrating conceptualizing, visualization & execution of performance driven campaigns & brand campaigns.

- Minimum 2 years of experience preferably in an agency.

- Applicants with less than one year experience will be considered

Qualities:

- Passionate about different digital advertising platforms & formats.

- Passionate about solving problems creatively.

- Great communication with strong interpersonal skills.

- A knack for observing people, cultures, brands & markets.

- Good research skills, curious and interested in learning new topics.

- Ability to come up with key consumer insights.

- Basic design/copywriting knowledge a plus.

- Eager to grow and learn new skills.

- A go-getter, self-starter, team player, with a positive attitude.

- Planned, organized with attention to detail.

Applicants who have attached portfolios (Eg. Art Station / Behance) along with their applications will be prioritized.

About Social Beat

Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & LinkedIn. With a focus on growth and ROI, they bring creativity and performance marketing together. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.