Snapdeal.com - Deputy Manager - Technical Branding

JD : Deputy Manger PR

About Snapdeal.com :

Snapdeal's vision is to create India's most trusted digital commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal.com - India's largest online marketplace, with the widest assortment of 15 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With millions of users and 200,000 sellers, Snapdeal is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India.

The company witnessed phenomenal growth in 2013-14, growing 600% from 2013 to 2014, making it the fastest growing e-commerce company in India, through its leadership in the m-commerce revolution in India, with 75% of its orders coming from mobile phones. Snapdeal recently acquired Exclusively.com (an online marketplace for luxury and premium products), Rupeepower.com (marketplace for financial services and FreeCharge (leading mobile commerce platform) . In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

E-commerce industry in hyper growth phase, and there is a large focus on the trends that are evolving and also the companies which are driving this growth. The aim of the Public Relations team is to drive the overall positioning of the company with relevant audience, and meet the objectives that have been outlined.

Given the growth e-commerce industry has seen over the last 3 years, the media coverage and the buzz across various media vehicles has been very high as well. Quality of coverage is becoming more and more important given the quantity of coverage is a given . It is also becoming very essential to portray the point of view of the company and establish key organization messages for the organization.

The candidate will be responsible for Snapdeal's external strategic communications to communicate the salience of Snapdeal, as well as the company's distinctive business ethos internally and to customers, partners and opinion makers/ influences

Role & Responsibility :

- Handling END-END Cycle staring from (Idea to Execution).

- Expertise in Technical Branding.

- Handled multiple Technical Account.

- Writing, guiding and pitching news stories.

Requirements :

- Proven track record of developing effective corporate communication program/ campaigns & developing media relations across categories and markets.

- Effective written communications, highlighted by clear and precise writing skills; thorough and persuasive verbal communications; high-impact presentation capabilities; and the ability to drive team/ agency partners forward to reach challenging goals.

Education Qualification : Master's Degree in mass communication / journalism or MBA

Experience : 5-8 years relevant experience, having worked in the Technical Branding of a leading technology company or one of the top PR agencies in technology domain.