Snapdeal.com - Associate Director - Public Relations

Role & Responsibility

- Develop and drive proactive media relations to generate positive coverage for Snapdeal

- Lead the development of media strategies and key message platforms; prepare senior management for media interviews and opportunities; and work with the media to shape/influence story coverage

- Establish and maintain contact with key media targets in India

- Maintain working relationships with community / industry organizations and contacts and government agencies when necessary.

- Manage external relationships - agencies, and photographers, conferences, exhibitions, corporate events etc

- Writing, guiding and pitching news stories

- Tracking and monitoring of media responses, media coverage and issues in traditional and social media outlets to keep track of the company's brand and reputation

- Work with senior leadership across functions and be the guiding light on PR

- Assist in crisis communications activities

Requirements

- Proven track record of developing effective corporate communication program/ campaigns & developing media relations across categories and markets.

- Effective written communications, highlighted by clear and precise writing skills; thorough and persuasive verbal communications; high-impact presentation capabilities; and the ability to drive team/ agency partners forward to reach challenging goals.

- Proficiency in preparing authentic content to support the company's business collaterals in line with strategies and goals

- Strong Entrepreneurial Skills, having been responsible for crafting and executing their own strategic & PR plans for effective image mgmt. Hence, candidates should be comfortable starting with a blank sheet of paper and showing creativity in taking action or accomplishing goals without large teams support (although considerable support resources will be built over time).

- Understands and Appreciates Snapdeal's Goals and Culture -- Fully appreciates the company's vision and its core values; believes there are no obstacles, only challenges that can be overcome.

- Interpersonal and Cross-Functional Management Skills -- Demonstrated ability to deal tactfully and effectively with all levels of the company's staff as well as external constituencies. Strong cross-functional communications, influencing and networking skills, as well as the ability to collaborate across units and within the company.

Education Qualification: Master's Degree in mass communication / journalism or MBA

Experience: 7-9 years relevant experience, having worked in the PR/ corporate communications team of a leading technology company or one of the top PR agencies in technology domain; experience as a journalist will be an added advantage. Should have handled an independent portfolio and a team in earlier roles.