This position is in the India, Bangladesh, Sri Lanka Strategy & Growth Workstream Team driving new product & service business models focused on SMB/Microbusinesses.
As a Senior Micro Strategy & Growth Workstream Manager in India (incl BB & SL), you will:
- Drive new solutions and experiences for SMB micro segments
- Understand the SMB microsegment ecosystem, startups, self-help groups, identify problem statement and opportunity areas by defining the endpoint IT needs
- Drive all the pillars of product management including customer insights, product strategy, financials and product execution.
- Manage product and services lifecycle, market modelling - concept to release to refine.
- Drive deeper understanding of the customer via traditional & new market research methods and understand ecosystem to be able to make strategic choices
- Develop the end-to-end business case for a product service including clear articulation of the 3Cs (Customer, Company & Channel), 4Ps (Product, Pricing, Promotion & Placing), Value Chains and Industry Competition and market sizing
- Get buy in on the product vision, strategy and commercials from the internal and external stakeholders across the organization through day-to-day engagement and active collaboration.
- Lead and partner with a large group of cross functional team members towards the successful realization of the vision. Includes Financial modelling, Research & Development (R&D), Marketing, Operations, CO, Channel Partners, etc.
- Stay up to date with industry trends to evolve the positioning, experience and offerings
- Suggest strategy changes internally and with external partners.
Education and Experience Required:
- MBA Degree in Marketing, Business of Technical Field required.
- 12 years in product marketing fundamentals
- Demonstrated strategic leadership in building Sales and Business models in SMB products and services
- Experience in leading, driving and measuring visual teams towards a common goal
- Ability to interact with all levels of the company, including senior management
- Strong understanding of product financial concepts is a must.
- Strong communication skills and stakeholder management
Knowledge and Skills:
- Is considered a master in knowledge of products, solution or service offerings as well as competitor's offerings to be able to sell large, complex solutions.
- Know strengths and weaknesses of key competitors in account and how to leverage this knowledge in the account.
- Uses expertise specialty, consultative solution selling and business development skills to align the client's business needs with solution.
- In-depth knowledge of client's business, organizational structure, business processes and financial structure.
- Considerable knowledge of the customer's infrastructure and architecture.
- Demonstrates leadership and initiative in successfully driving services sales in accounts - prospecting, negotiating and closing deals.
- Demonstrates leadership and initiative in successfully driving full portfolio including hardware, software and services needed for the customer's requirements.
- Strategic planning on a business development level; can build an effective business case reflecting the value of an appropriate strategy.
- Balance strategic and tactical pursuits to optimize coverage and develop a predictable revenue stream.
- Uses C-level engagement skills in collaboration with account leads to offer value-add solutions to the client.
- Excellent project oversight skills.
- Works with the account team to build an effective account plan and strategy to drive incremental revenue in the account.
- Utilizes Siebel as an expert and accurately forecasts business.
- Successful partner engagement experience. Works effectively with our partners to drive additional revenue.
- Understand and sells high value software solutions.
- Demonstrates the ability to leverage portfolio of products and services to change the playing field against our competition.
- Understands the leverage of services as part of strategic portfolio of products.
- Promotes services as part of all strategic opportunities.
- Maintain knowledge of industry trends, associated solutions, and key partner/ISV solutions.
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