SmartSewa - Brand Manager

Responsibilities :

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Manage a team of marketing people working on brand initiatives

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

Requirements :

- Minimum 3 years of experience as a Brand and marketing manager and MBA in marketing or a related field

- Experience in identifying target audiences and devising effective campaigns and Up-to-date with latest trends and marketing best practices

- Knowledge of digital marketing platforms, App marketing (Mobile-based Marketing), and BTL activations.

- Good communication skills