Smartivity - Manager - Marketing Communications

Smartivity Labs Pvt. Ltd. at a glance :

Founded in 2015 by IIT Delhi Alumni, Smartivity is a 6 year old funded Toy Brand designing, manufacturing and selling STEM(Science Technology Engineering Mathematics) DIY Toys.

Presence in 30 Countries with a network of 5000+ offline and online retailers globally

6M+ Happy customers

Job Description :

Role: Sr. Marketing Manager

Experience Required: 4+ years

Job Location : New Delhi (South) Work from Office

Total Compensation : 8 -10 LPA

Key Responsibilities

- Brand Communication : Work with graphic designers/copywriters/digital agencies to craft all communication assets for the business

- Agency Management : Ensure all graphics designs/emailers /performance ads copies going out through agencies are consistent with brand guidelines

- On-website: Craft marketing campaigns, new initiatives On-website to drive user acquisition and retention

- Community : Manage the community program to drive user acquisition and retention

- Social Media : Oversee social media marketing

- Monitor competition (acquisitions, pricing changes and new products and features)

- Reviewing advertising rates from different media outlets to select the most cost-effective option for reaching customers

- Market Research: Conducting market research to identify new opportunities for the company's products or services

Key Skills :

- 3-5 years of work-ex preferably in marketing/growth team/digital agency

- Proactive mindset, be able to thrive in ambiguity and the ability to meet multiple objectives in a fast moving, entrepreneurial environment

- 0-1 marketing experience is a big plus

- Prioritising, time management and organisational skills

- Relationship management skills and openness to feedback