Smartconnect Technologies - Senior Manager - Marketing

Smartconnect Technologies - Senior Manager - Marketing

Sr Marketing Manager:

- Develop marketing and channel strategy for different verticals of the company in line with the business objectives.

- Support building awareness of the brand, positioning of the business verticals and generating leads.

- Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.

- Create and deliver on a marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team.

- Plan the coherent execution of the creative as well as performance based deliverables

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.

- Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns.

- Bring out of box ideas to the table, influence the leadership team, and execute the same.

- Stay up to date with the latest tools, trends, and best practices; test and evaluate their efficacy.

- Track and report on campaign and program performance regularly, with a focus on optimization and driving quality pipeline.

Desired Candidate Profile :

- 8 to 12 years of experience in Brand building for Digital-first companies.

- Strong customer empathy & vision for the brand & capability to translate the vision into an actionable roadmap.

- Sharp understanding of research function and how to leverage those insights into a creative strategy.

- Strategic mindset, with ability to make difficult decisions.

- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital & interactive space, specifically Social, Digital Media & Search.

- A mature thought process - willingness to unlearn and work from 1st principles.

- Demonstrable experience designing and implementing successful marketing campaigns.