Launched in 2016, smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 2.5M individual investors & India's most trusted &amp; respected financial brands. We are a young, passionate 150+ member team headquartered in Bangalore &amp; are backed by top-tier investors. smallcase has also been recognized in the ecosystem &amp; media as an innovator &amp; change agent Responsibilities - Primary responsibility will be to own the conversion, retention, and engagement funnel of the product. - Leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas. - Communicate the products value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product. - Understand the users persona of the product and ideate, prepare and execute product experiments which leads to better user journeys - Work on communication the user encounters when navigating their way around a product - microcopies, product descriptions, Push notifications, Emails etc. - Analyze each campaign based on the logged performance metrics &amp; derive insights to implement and improve in future campaigns - Planning the go-to-market strategy and launch outlining how the product should be promoted - Own periodic reporting of campaign performance to stakeholders along with campaign pipeline planning Required skills - Has prior 2 - 4 years of experience in B2C product marketing or growth marketing - Excellent analytical and problem-solving skills. Must have experience with analytics tools like - Google Analytics, Mixpanel, Hotjar, or Clevertap - Excellent verbal and written communication skills in English including attention to detail - Good hold on copywriting - Should be able to take initiative and drive things independently - Conceptual understanding of product marketing &amp; its different elements

Bangalore

smallcase - Product Marketing Associate 

smallcase - Product Marketing Associate  ,Job Description for smallcase - Product Marketing Associate  in smallcase Technologies Pvt Ltd in  Bangalore for (2-5) years of experience. Apply Now!

Job Description for smallcase - Product Marketing Associate  in smallcase Technologies Pvt Ltd in  Bangalore for (2-5) years of experience. Apply Now!