Skuad - Manager - Product Marketing

Product Marketing - Skuad

Skuad is a global employment platform that manages global payroll, compliance, and taxation for companies so that they can build exceptional distributed teams - anywhere.

Backed by top VCs, Skuad has quickly established itself as a changemaker in the world of remote work. The company has seen triple-digit growth over the last 12 months and is now looking to expand its presence globally.

We are looking for an experienced Manager of Product Marketing, with a proven track record of translating SaaS technologies into compelling value propositions that drive awareness and revenue. This highly visible role requires a strategic, dynamic leader to drive our go-to-market plans, scale product marketing and enablement teams.

As the Manager of Product Marketing, you will own messaging and positioning for Skuad, and collaborate in developing go-to-market plans with Product, Marketing, and Sales Teams. The ideal candidate will have a strong marketing background with several years of experience in B2B SaaS technology product marketing, stellar communication, storytelling and collaboration skills, and demonstrated leadership experience managing product marketing and enablement functions.

What are we offering?

- Ownership; you will own what you do. We are a results-driven team, which means we expect you to get things done. You can do it all at your own pace as quality is all that matters

- Endless support; you will always be able to reach the help you may need. You will have the resources you need to deliver world-class assets - content writers, designers, product managers, and sales enablement.

- Experiment; this is your playground. You will come up with ideas of your own, pitch them and take them up. You will have a free hand to execute exciting ideas.

- Impact; be a part of a world-class team where we are constantly challenged with new things and the results of our actions help shape the voice of the product to ensure we reach the right audience and maximize the impact of the products we build.

What are we looking for?

- Customer-centric; you can understand customers- pain points and use this to create the perfect ideas, you put the customer at the center of every collateral and never lose touch. That's what a great Product Marketer does!

- Project management; you know how to get things done, you are organized and planned. You have every step & task planned. You can involve multiple departments and lead everyone to execute the project. The results are everything.

- Communication; you are a master communicator and words are your playground. You can write idiomatically. You can prepare beautiful assets that are easy to follow.

- Driven; you always keep the momentum of go-to-market activities and radiate enthusiasm. You are like the sun, always radiating and always rotating without losing any pace.

- Storyteller; you can understand complex technical problems & ideas and translate them in simple words to salespeople & customers. You should be like Hemmingway when it comes to inspiration and you should be like Sherlock when it comes to being curious and research-driven.

- Entrepreneurial Spirit; rather than waiting to adapt to change, you are actively seeking out change. You have a mindset that embraces critical questioning, innovation, and improvement. You can see the big picture, you are willing to take risks, you constantly seek new opportunities for innovation and you take ownership and pride in what you do. What are you going to do?

What you'll do as a Product Marketer;

- Develop marketing strategies for differentiated positioning to increase awareness and adoption of the product

- Identify target personas, develop product messaging suitable for personas and markets

- Work closely with product managers to articulate product/feature value propositions for prospects, customers & internal stakeholders

- Conduct competitive benchmarking, develop differentiation strategies in messaging and positioning plans

- Develop collaterals for Sales enablement, GTM, and Customer marketing teams

- Conduct pricing analysis and benchmarking

- Conduct market and customer analysis, identify trends, and work closely with the product management team to refine the product road map

- Work closely with GTM spocs to roll out marketing plans suitable for each territory

- Manage PR and Analyst relations

We want you to join us while we are taking a step into the future if you:

- have 5+ years of experience in product marketing, preferably in a SaaS company

- have experience with Digital Marketing (Marketing technologies is a strong plus!)

- have the ability to work with cross-functional teams including Product, Marketing, and Customer success

- have the ability to craft compelling stories in every format including blog posts, guides and videos or webinars

- Managed 10 or more team members.

- have excellent written and spoken communication skills

- have strong technical acumen and understanding of technology products

- have the ability to manage complex initiatives with limited supervision

Location: Remote