Skuad - Demand Generation Lead

Demand generation Lead - SKUAD

Skuad (www.skuad.io) is a global employment platform that manages global payroll, compliance, and taxation for companies so that they can build exceptional distributed teams - anywhere.

Backed by top VCs, Skuad has quickly established itself as a changemaker in the world of remote work. The company has seen triple-digit growth over the last 12 months and is now looking to expand its presence globally.

We are looking for an experienced lead demand generating professional, who will own messaging and positioning for Skuad, and collaborate in developing go-to-market plans with Product, Marketing, and Sales Teams.

What are we offering?

- Ownership; you will own what you do. We are a results-driven team, which means we expect you to get things done. You can do it all at your own pace as quality is all that matters

- Endless support; you will always be able to reach the help you may need. You will have the resources you need to deliver world-class assets - content writers, designers, product managers, and sales enablement.

- Experiment; this is your playground. You will come up with ideas of your own, pitch them and take them up. You will have a free hand to execute exciting ideas.

- Impact; be a part of a world-class team where we are constantly challenged with new things and the results of our actions help shape the voice of the product to ensure we reach the right audience and maximize the impact of the products we build.

What you'll do as a demand gen lead ;

- Drive integrated omnichannel marketing campaigns to generate leads for each market

- Conduct competitive analysis for each geography, develop segmentation strategies suited to the market & personas

- Develop persona maps / behavioral maps for each territory

- Work closely with content team to develop content suitable for TOFU, MOFU & BOFU levels like - whitepapers, case studies, e-books etc.

- Develop analytics driven insights for campaign optimization for each channel

- Run ABM campaigns for hot leads & target accounts

- Identify and nurture third party relationships with key forums in each geography

- Identify, strategize and execute participation in third party events, round tables & webinars to generate leads

- Identify strategies to develop and curate databases for each geography

- Develop relationship with local PR & publications, ensure coverage for Skuad