SKP Group - Sr Manager - Business Initiatives

SKP Business Consulting LLP

SKP is a long established and rapidly growing professional services group, located in 6 major cities across India. We specialize in providing business and tax guidance and accounting services to international companies that are currently conducting or initiating business in India as well as those expanding overseas.

Apart from consulting on entry strategies to implementing business set-up and Mergers &

Acquisitions transactional support, the SKP team also assists clients with assurance, domestic and international tax, transfer pricing, corporate services, and finance & accounting outsourcing matters, all under one roof. Our team is dedicated to ensuring clients receive continuity of support, right across the business lifecycle.

We serve over 1,000 clients including multinationals, companies listed on exchanges, privately held and family-owned businesses from more than 45 countries. Our team of over 850 members is lead by 21 Partners/Directors.

The team includes Chartered Accountants (CA), Masters of Business Administration (MBA),

Certified Internal Auditors (CIA), Information System Auditors (ISA), Cost Accountants (CWA), Company Secretaries (CS), Lawyers, Engineers and Information Technology (IT) Professionals.

We, at SKP, truly believe that our people are our greatest asset. We invest a lot of time and effort to ensure that each one remains focused on long-term growth. Our goal is to maximize individual potential, increase commercial effectiveness, reinforce the SKP culture, expand our people's professional opportunities and help them contribute positively to society at large.

To know more about us, please visit www.skpgroup.com

Details of the position:

Location: Mumbai

Designation: Sr. Manager

Qualification: Post graduate

Experience: 8 - 15 years

Job Description:

The incumbent shall be responsible for the below:

Marketing:

- Strategic execution of all marketing initiatives at the Group level

- Design, implement and measure the success of the Group level marketing program

- Preparing timely reports relating to the productivity and effectiveness of marketing initiatives

- Oversee content, production and distribution of all marketing material

- Enhance company presence by attending/ensuring attendance of the concerned at events, trade shows, seminars, conclaves etc

Brand management:

- Plan, design and implement activities for maximizing brand awareness and market penetration

- Undertake activities to increase brand visibility and to maintain the same

- Proficient in brand building and setting up launches and promotional campaigns

- Manage the activities related to branding and image building for both, the Group and various practices within the Group

- Hold the responsibility for maintaining the Group brand image and suggest corrective measures where required

Corporate Communications and promotions:

- Conceptualise, develop and edit external and internal communication which includes but is not limited to newsletters, website management, collaterals, brochures, presentations, media alerts, concept papers etc

- Develop and keep building on creative branding and marketing material for presentations

- Prepare media plans, feasibility reports, proposals and surveys

- Develop networking relationships with media, agencies, consultants and industry associations to support business goals

- Organize promotional events comprising seminars, road-shows, trade fairs on a PAN India basis; handle public relations and agencies supporting promotional activities

- Social media channel management and campaign management

- Develop press releases and news articles

Market research and Database management:

- Manage and build on the existing client/ex-client database

- Undertake periodic market research and mapping exercises, data mining and maintenance, report generation

- Create and periodically refine events database, follow up on leads generated/contacts made during events, trade fairs etc.

Corporate relations/Customer relationship management:

- Create, maintain and build upon relationships with prospective/existing clients and other sources of business

- Ensure that the organisation, its services and values are projected in the best possible manner to stakeholders

- Develop strong networking relationships with media, analysts and industry associations to support business goals

Business Development/New customer acquisition:

- Negotiate, devise and close business proposals with potential clients

- Follow up on leads generated and take them to closure

Candidate profile:

The following attributes are desired in candidates applying to this position:

- Candidate should have 8+ years of relevant experience in the marketing domain

- Should be a confident, dynamic and flexible individual

- Should have a well rounded exposure in marketing, communications, customer relationship management and branding

- Ability to connect with stakeholders, understand the crux of the deliverable and accordingly take it to closure

- Good people management skills

- Excellent written and spoken English and communication