SkillGigs - Associate - Product Marketing

About SkillGigs :

SkillGigs is an easy-to-use talent marketplace, using expert-matching technology to pair healthcare, technology and digital professionals to personalized job openings every day. With each response, our AI technology learns from your preferences to offer even more specific matches. We call this process bidding.

SkillGigs Marketplace - Healthcare Gigs | IT Gigs | Hire Skilled Talent

About the role :

As a Product Marketer, your responsibilities will also include defining strong consumer narratives to perm and contract job seekers, shaping product roadmaps across the SkillGigs product teams, developing product positioning, go-to-market strategy, and product adoption of new customer-facing features.- You will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them. The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.

What you'll be doing :

- Identify user needs by deeply understanding our customers and how our product works globally. Focus areas will include product strategy and innovation, product adoption, and internal and external narratives.

- Spearhead go-to-market launch campaigns across key channels and measure results.-

- Work closely with Product Managers, Engineers, Data Scientists, Designers, and Marketing teams to develop groundbreaking products, programs, and marketing experiences that deepen our relationship with Talent and Employers globally. to develop key messaging, value proposition.

- Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.

- Drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e. increase usage, and stickiness thus driving engagement.

Life at SwipeFox :

- Remote

- Open & transparent

- Idea-friendly

-Customer-centric

Basic Qualifications : 5+years combined product and growth marketing experience delivering highly successful engagement strategies

Preferred Qualifications :

- A growth specialist: You can devise highly effective programs to acquire and drive growth for your product. You balance creativity, analytical horsepower, and deep product understanding to rapidly execute your ideas-experience with driving growth across the lifecycle (acquisition, engagement, re-engagement).

- Efficiency with data: You get the data you need and can whip it into an insightful story with no help. You know how to use data to make decisions, drive growth, and understand complex experimentation, including multivariate creative testing. Experience with SQL is a plus.

- Outstanding at market research: You're a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.

- Exceptional at articulating the essence of products and the value they build. You develop a strong messaging hierarchy and effective content strategy plan. You can also play copywriter and know good work when you see it.