Skandhanshi Infra Projects - Manager - Branding

Job Description :

- Development of marketing objectives - short term & long term

- Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned

- Liaison with advertising / media / PR agencies to prepare detailed marketing communication

- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives

- Strengthening brand equity & leveraging the same

- Analyzing brand health measures / tracks on a regular basis

- Developing consumer / segment specific initiatives to drive equity

- Portfolio management for the brand assigned

- Competitor / Consumer analysis

- Pricing strategy

- Efficient utilization of brand support activities (BSA) budgets for the brands assigned

- Detailed financial planning and monitoring the same on a regular basis