Posted By
Raghunatha Reddy Kancham
Senior Manager - HR at SKANDHANSHI Infra Projects India Pvt Ltd
Last Login: 29 December 2023
Posted in
Sales & Marketing
Job Code
967279
Job Description :
- Development of marketing objectives - short term & long term
- Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned
- Liaison with advertising / media / PR agencies to prepare detailed marketing communication
- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives
- Strengthening brand equity & leveraging the same
- Analyzing brand health measures / tracks on a regular basis
- Developing consumer / segment specific initiatives to drive equity
- Portfolio management for the brand assigned
- Competitor / Consumer analysis
- Pricing strategy
- Efficient utilization of brand support activities (BSA) budgets for the brands assigned
- Detailed financial planning and monitoring the same on a regular basis
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Posted By
Raghunatha Reddy Kancham
Senior Manager - HR at SKANDHANSHI Infra Projects India Pvt Ltd
Last Login: 29 December 2023
Posted in
Sales & Marketing
Job Code
967279
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