Simplilearn.com - Lead - Search Engine Optimization

Role - SEO Lead

Department: Marketing

Reports to: Director of Performance Marketing

Office location: Bangalore (Hybrid)

Fullstack Academy (acquired by Simplilearn) is a top-ranked immersive school for tech skills training based in New York City. Fullstack offers comprehensive training opportunities across the U.S. and prepares students with the in-demand skills they need to launch fulfilling tech careers. Fullstack Academy has been a life-changing experience" is something we hear often and the reason why we come to work every day. We're working on changing lives and communities with our programs and we're looking for a SEO Lead to drive organic visibility and growth that enables more students to find Fullstack Academy.

ABOUT THE ROLE :

1) The SEO Lead is responsible for developing and executing on-page, off-page, and technical SEO

2) Strategies that help Fullstack Academy accelerate its organic growth. This includes conducting

3) Keyword research, optimizing website content and structure, building backlinks, and tracking and analyzing SEO performance. The SEO Lead will also work closely with other marketing team members to ensure that SEO is integrated into all aspects of the marketing mix.

4) The ideal candidate possesses a mix of quantitative and creative skills, and is an excellent communicator and collaborator. You should be comfortable finding narratives within large data sets to ultimately help us win over prospective learners while appeasing Googlebot.

RESPONSIBILITIES :

In this role, you will :

- Develop and implement SEO strategies that align with Fullstack Academy's overall marketing goals

- Own the SEO content strategy roadmap in partnership with the Content Development team

- Conduct keyword research and analysis to identify target keyword concepts, map them to content opportunities, and prioritize content development based on a PIE framework

- Work with the Web Development team and Performance Marketing team to improve the technical SEO of Fullstack Academy's website, including page speed optimization and schema implementation

- Manage off-site SEO activities, owning link building and using data to inform the Marketing team's content promotion and social media marketing (e.g. identifying guest posting and partnership opportunities)

- Monitor and report on SEO performance across Fullstack Academy's growing portfolio of websites

- Stay up-to-date on the latest SEO trends and best practices in order to serve as subject matter expert for SEO within the organization

QUALIFICATIONS :

- Bachelor's degree in marketing, communications, or a related field (or equivalent work experience)

- 8+ years of experience in SEO

- Experience with keyword research and content strategy development

- Detail-oriented and highly analytical

- Experience with web analytics tools like GA4, Google Search Console, SEMrush, Ahrefs, and more

- Excellent communication and interpersonal skills

- Ability to work independently and collaboratively across a distributed team