Simplilearn - Manager/Senior Manager - PPC/SEM

Simplilearn.com is the world's largest professional certifications company and an Onalytica Top 20 influential brand. With a library of 400+ courses, we've helped 500,000+ professionals advance their careers, delivering $5 billion in pay raises. Simplilearn has over 500 employees worldwide and our customers include Fortune 1000 companies, top universities, leading agencies and hundreds of thousands of working professionals. We are growing over 200% year on year and having fun doing it.

Title: Manager/Senior Manager - PPC/SEM

Location: Bangalore

Experience: 2 to 6 years

Simplilearn, one of the world's leading certification providers, is looking for an SEM manager. If you are a seasoned/experienced Campaign Manager (PPC/SEM specialist), with 2-6 years of experience having worked with fast-paced tech agencies or companies in a dynamic, high-performance work atmosphere, this job is for you!

Job Description:

- Proficiency in managing PPC accounts- on AdWords.

- Should be able to manage both- Search and Display campaigns.

- Exposure to and hands-on experience- managing AdWords retargeting/re-marketing campaigns is a must.

- Should be well versed in implementing ad-extensions like- Call-Outs, Sitelinks, Structured Snippets, etc.

- Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in different markets - India, US, Rest of World; is important.

- Perform daily account management of pay per click accounts- on Google AdWords, Yahoo, Bing and other search platforms for websites targeted to multiple Markets, across various categories within Education sector like Project Management, Big Data, Digital Marketing, Cloud, etc.

- Maintenance and monitoring of- keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.

- Provide creative copy suggestions and graphical ad templates- for Search and Display campaigns.

- Management of Display network placement lists- on AdWords and other contextual advertising platforms.

- Provide recommendations and execute strategies- for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.

- Create new paid search campaigns, ad groups, & keywords and aid in the creation of new paid search marketing initiatives as per websites assigned.

- Generate weekly and monthly reporting- for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC- industry trends and developments.

- Monitor and administer- web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.

- Monitor and evaluate- search results and search performance across the major search channels.

- Communicate to team and management on- project development, timelines, and results.

- Traffic and Competitor Analysis- regularly & routinely to maintain an edge.

Salary Offered : 7-15 LPA