Duties and responsibilities : - Managing and optimizing critical campaigns in Paid Social Media space across Facebook and LinkedIn, along with performance campaigns in YouTube, Display and Discovery. - Ensuring monthly targets around leads, CPL and lead quality are met. - Researching and implementing new ideas/features/strategies in a systematic manner. - Diligently carrying out experiments and reporting results and insights. - Creating highly engaging ad copies, creatives and relentlessly testing them. - Exploring different platform features for better optimization and end results - Landing page, Creative and funnel optimization (working with tech &amp; product teams) to improve relevance and improve conversion rates. - Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. Desired skills : - 3-4 years of proven expertise in managing and optimizing large and complex Facebook and LinkedIn campaigns end-to-end. - Experience in performance channels like display, YouTube, and discovery. - In-depth understanding and experience in using more advanced Facebook Ads Manager features/capabilities beyond just standard optimization techniques. - Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues. A/B testing, carrying out experiments and deriving insights from them should be second nature to you. - Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations. - Excellent project management skills&nbsp; - Ensuring all action items are on track.

Bangalore

Simplilearn - Manager - Performance Marketing  

Simplilearn - Manager - Performance Marketing   ,Job Description for Simplilearn - Manager - Performance Marketing   in Simplilearn in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for Simplilearn - Manager - Performance Marketing   in Simplilearn in  Bangalore for (3-8) years of experience. Apply Now!