Simplilearn - Manager - Digital Marketing - SEM & PPC

Job Description:

At Simplilearn, we believe in the power of performance marketing being able to significantly increase business for the company while driving costs down. Hence, PPC channels like Adwords are a big focus area for the marketing team.

For this role, we are looking for a PPC expert, who has hands-on expertise in PPC platforms like Adwords and Bing. You are someone who has a never-ending desire to try out new features, experiment, do A/B tests and constantly find newer ways to optimize. At the same time, you should be able to drive the right tactical decisions to achieve the monthly targets related to conversions and cost. You need to be a great team player - highly collaborative, open to new ideas and being insightful in discussions, but equally important is mentoring and guiding other members of the team using your expertise.

At Simplilearn, we believe in giving people the freedom to experiment, think freely, and try out new ideas. So if that excites you, this is where you want to be!

Specific Aspects of the Role:

Managing and optimizing critical campaigns/accounts

Ensuring monthly targets around conversions and CPA are met

Researching and implementing new ideas/features/strategies in a systematic manner

Diligently carrying out experiments and reporting results and insights

Creating highly engaging ad copies and relentlessly testing them

Working smart - implement scripts and rules to take care of tasks which can be automated

Mentoring and guiding other members of the team - actively sharing insights and expertise

Key Qualifications Needed:

3-6 years of proven experience in managing and optimizing large and complex Adwords+Bing accounts end-to-end, with at least 80% of time dedicated to Adwords and Bing.

Total work experience of at least 5 years.

In-depth understanding and experience in using more advanced Adwords features/capabilities beyond just standard search ads

Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues

A/B testing, carrying out experiments and deriving insights from them should be second nature to you

Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations

Excellent project management skills - ensuring all action items are on track

Experience in education sector is a plus

Bachelors in Engineering, Science or other technical/analytics fields is preferred