Simplilearn - Lead - Social Media & Content Marketing

RESPONSIBILITIES

- Lead and scale a social media marketing team by working with content specialists to develop out-of-the-box content ideas and solutions to drive awareness and consideration to our brand

- Develop and implement marketing strategy and plan for company's paid search and social media channels including Facebook, LinkedIn, YouTube, Twitter and more

- Manage and drive all aspects of social publishing calendar. Collaborate with cross-functional business partners including Content Development team, PR, Influencers and Product to understand the requirements, determine the best course of action and prescribe a distribution strategy

- Plan, devise and implement social media campaigns to support product enhancements and launches by creating engaging content that generates inbound leads, gains followers and creates a positive brand presence for the company

- Manage, facilitate and build social media communities by forming key relationships with influencers, developing forum conversations and responding to posts

- Track, monitor, and measure paid search and social media marketing effectiveness efforts with analytics platforms and tools (Google Analytics, Tableau, Buffer, Hootsuite, etc.)

- Compile social media reports for management by communicating key findings, patterns, and trends, and identifying opportunities to amplify social presence

- Research, analyze and test the best ways for consumers to find and consume content

- Stay current with social media tools and trends, marketplace competitors and emerging b2b and b2c markets and explore unconventional means to scale our global presence

- Ownership of budgeting & RoI analysis across channels

- Understand & develop Video Marketing & video production

REQUIREMENTS :

- 4 - 6 years of experience working in a social media and digital marketing role with an emphasis on paid search, video marketing, and social media advertising

- Adept at growing and developing a social media marketing team while building, nurturing and growing company's online presence

- Experience creating and managing a cross-platform social media calendar and devising digital campaigns that engage, inform and motivate target audiences

- Analytical and data-driven thinker with expert knowledge of social media and website analytics tools including Buffer, Hootsuite, Google Analytics, Tableau and more

- Demonstrated knowledge digital marketing and lead generation principles, practices and techniques and solid understanding of SEO and keyword optimization;

- Ability to work with cross-functional teams to implement social media marketing plans to meet departmental goals and deadlines;

- Strong attention to detail and commitment to quality, copy editing and maintaining overall brand and voice consistency;

- Able to multitask with multiple deadlines and/or milestone requirements; and

- Energetic and able to work in a high-pressure environment.