Specific Aspects of the Role: - Managing and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads and Bing, along with performance campaigns in Youtube, Display and Discovery. - Ensuring monthly targets around leads, CPL and ROAS are met. - Researching and implementing new ideas/features/strategies in a systematic manner. - Diligently carrying out experiments and reporting results and insights. - Creating highly engaging ad copies and relentlessly testing them. - Working smart - implement scripts and rules to take care of tasks which can be automated. - Analyzing data to make informed marketing decisions. - Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates. - Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. Key Qualifications Needed: - 5+ years of proven expertise in managing SEM team and optimizing large and complex Google Ads + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing. - Experience in performance channels like Display, Youtube and Discovery. - In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads. - Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues. - A/B testing, carrying out experiments and deriving insights from them should be second nature to you. - Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations. - Excellent project management skills - ensuring all action items are on track. - Experience in education sector is a plus. - Bachelors in Engineering, Science or other technical/analytics fields is preferred.

Bangalore

Simplilearn - Group Manager - Search Engine Marketing 

Simplilearn - Group Manager - Search Engine Marketing  ,Job Description for Simplilearn - Group Manager - Search Engine Marketing  in Simplilearn in  Bangalore for (6-9) years of experience. Apply Now!

Job Description for Simplilearn - Group Manager - Search Engine Marketing  in Simplilearn in  Bangalore for (6-9) years of experience. Apply Now!