Simplilearn - Associate Director - SEO

About Simplilearn

Simplilearn is the world's #1 online Bootcamp provider, enabling learners across the globe withvrigorous and highly specialized training offered in partnership with world-renowned universities and leading corporations. We focus on emerging technologies and skills, such as data science, cloud computing, programming, and more, that are transforming the global economy. Our training is hands-on and immersive, including live virtual classes, integrated labs and projects, 24x7 support, and a collaborative learning environment. Over two million professionals and 2000 corporate training organizations across 150 countries have harnessed our award-winning programs to achieve their career and business goals.

What you'll do:

- Lead the SEO for the entire website and app: Paid Courses, Content, SkillUp (free courses initiative), Community pages, and ASO

- Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting

- Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives

- Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations, and implementing the same

- Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place

- Coordinate with product team for any website redesign initiatives or new product launches

- Work closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials, and ebooks

- Keep up to date with the latest SEO trends, Google algorithm updates with the purpose of gathering new skills that provide a competitive edge over the competition

- Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps

- Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs

- Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvement

Who you are:

- 8-12 years of experience in SEO

- Demonstrated experience of managing SEO for both product and content pages

- A proven track record in successfully designing and delivery of SEO plans and strategies in fast-paced businesses

- Prior experience in technical SEO and working with Product and Engineering teams

- Solid comprehension of search engine ranking factors, algorithms, site architectures, and strategies

- Proficient in tools like Ahrefs, SimilarWeb, SEMrush, Tableau, ScreamingFrog, Google Search Console, web analytics platforms such as Google Analytics, and log monitoring tools like SumoLogic, KeyLime ToolBox

- Experience in local SEO optimization

- Ability to manage a team of 20 members

- Basic understanding of HTML, CSS, and Javascript

- Excellent team management, planning, analytical and organizational skills

- Leading by example with excellent people skills