Simplilearn - Assistant Manager - Social Media

About Simplilearn

Simplilearn is a world-leading professional certification company and an Onalytica Top 20 influential brand. We have offices in Bangalore, IN, San Francisco, CA, and Raleigh, N.C. With a library of more than 400 courses, we've helped more than one million professionals around the world advance their careers, delivering $5 billion in pay raises.

Description :

- Are you a savvy, goal-driven marketer who understands the nuances of today's top social media channels when it comes to content, engagement, and audience expectations? Do you enjoy writing crisp, catchy copy that engages your audience and drives traffic?

Simplilearn is seeking a social media executive to join our team of more than 1000 global employees to assist our social media team with managing campaigns across Facebook, LinkedIn, Twitter, Instagram, and other social communities. Join a fast-paced, creative, collaborative environment of marketers with a huge variety of expertise, where you'll have the flexibility to put your campaign ideas to work to help grow our brand recognition around the world.

For nearly ten years, Simplilearn has provided the highest quality online training in today's top technology fields, including Digital Marketing, Data Science, Project Management, and Cloud Computing. This role provides the unique opportunity of allowing you to put your best skills to the test while sharpening your ancillary skills.

Daily responsibilities:

- Regularly update a social media calendar and relevant activity on all social accounts

- Write crisp, clean, and engaging social copy to promote new and existing content

- Partner with PR, SEO, content marketing, design, and other related teams to streamline tasks and communicate effectively

- Maintain necessary weekly and monthly reports and analyze the data to optimize channel performance

- Monitor and analyze current social/digital trends

- Manage promotion of organic social content, run ads for webinars, and drive webinar registrations

- Respond to comments, customer inquiries, and complaints with informative, empathetic, and timely responses across all social channels

- Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that are on-brand and follow company style guidelines

- Repurpose blog posts, infographics, Whitepapers, and other assets to create channel-specific microcontent

- Explore and test new social media tools through market and user research

- Keep pace with social media and internet marketing industry trends and developments

- Attend weekly social team meetings to update the team on the progress of all current initiatives

Requirements/skills:

- Degree in Marketing, English, Communications, Journalism, Public Relations or related field

- Demonstrable knowledge of the social media landscape

- Passion for creating social-first content, with a proven ability to think strategically about creative content and implement it on a tactical level

- Strong written and verbal English communication skills

- Experience with a social publishing tool such as Hootsuite, Buffer, etc.

- Understanding of digital marketing best practices, including content management, brand voice, buyers' journey, and customer personas

- Familiarity running paid campaigns on Facebook, LinkedIn, and Twitter

- Experience in B2B marketing, video production, and other multimedia - Medium, Pinterest, a plus