Silvermine Software - Director - Marketing

Provide Thought Leadership to Develop Global Marketing strategies to support and sustain Silvermine's business growth.

- Develop and implement a strategic marketing plan.

- Create and manage marketing budgets and monitor costs.

- Develop and implement Brand Strategies to build Silvermine Brand equity

- Be custodian for the organization's Brand Guidelines & Brand management across all its verticals & geographies.

- Closely work with leadership team to create growth strategies, new product/ service development and brand extensions.

- Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business

- Manage and optimize the websites within the group and the use of digital marketing methods to increase traffic and online demand for our services.

- Lead communication strategy for marketing initiatives and social media campaigns

- Plan, execute, and measure lead generation programs to grow the sales pipeline.

- Work to create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics

- Manage, optimize, and provide analytics on the company's presence in social media and other channels.

- Ensure the creation of case study content that demonstrates the benefits of our Services, Products &

Training portfolio

- Strategic Brand Management

- Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company's technology authority and create a positive image to attract good talent.

- Demonstrate effective communication and Interpersonal Skills.

- Ability to work in Global, Matrix and Team environment

- Organize PR related activities to showcase the company and its leaderships industry strengths.

- Undertake competition analysis and tracking with regular updates to Sales & leadership.

- Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives (Awareness, Demand Generation, PR, Events).

- Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook