This position is responsible to conceptualize and execute plans in order to deliver the short-term and long-term business objectives (namely Sales, Profitability, Market Share and Brand health) for the diagnostic market - The incumbent is required to perform leading market research, promotion planning, influencing pricing strategies, driving and monitoring marketing project performance Responsibilities: - - Monitor, analyze, and evaluate market trends, consumer/customer behavior, and competitor activity to identify new opportunities for the brand - Monitor, analyze, and evaluate brand/product performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer/consumer needs. Liaise with other areas of the organization to implement these changes - Understand market research needs for the brand/category and develop/execute a market research roadmap. Ensure market research done is utilized meaningfully to achieve business objectives - Develop and ensure the execution of brand plans (includes communication development) to deliver the short-term and long-term business objectives (namely sales, market share, profitability and brand health). - Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required - Effectively manage external interfaces (creative agencies, media agencies, and market - research agencies) and internal interfaces, and lead cross-functional teams to deliver on Category/Brand objectives. - Monitor and ensure Brand/Category profitability. - Ensure that the budgets assigned to the category are effectively utilized and appropriately accounted for. - Support Business Head - SigTuple Labs in creating the annual strategy and developing annual sales, profitability and expenditure budgets Skill Set: - Strong analytical, conceptual and interpersonal skills - Good influencing skills - Eagerness to bring creativity - The passion of innovative techniques

Bangalore

 SigTuple - Manager - Marketing  

 SigTuple - Manager - Marketing   ,Job Description for  SigTuple - Manager - Marketing   in SigTuple Technologies Pvt Ltd in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for  SigTuple - Manager - Marketing   in SigTuple Technologies Pvt Ltd in  Bangalore for (5-10) years of experience. Apply Now!