Signzy - Associate Product Marketing Manager

About Role

We're on the lookout for an Associate Product Marketing Manager with over a year of experience, ready to take on the exciting challenge of promoting Signzy's Contract360 Platform, a contract automation solution designed for businesses of all sizes.

As the Associate Product Marketing Manager, your key role is to demonstrate how Signzy's products effectively address a broad spectrum of challenges, ranging from everyday issues to exceptional problems. Your primary goal will be to craft compelling narratives about our products, producing content like product decks, case studies, webinars, and more to drive business outcomes. This effort aims to educate both customers and internal stakeholders, enhancing product awareness and boosting conversion, retention, and adoption of the platform among new and existing customers.

In this position, you'll play a crucial role in managing our product marketing assets and significantly contribute to shaping key releases on our roadmap. Your responsibilities include leading smaller product launches and being an integral part of larger strategic initiatives. Utilizing your blend of creative and quantitative thinking, you'll effectively translate technical product features into persuasive value propositions.

Our marketing journey at Signzy starts with technology and ends with the user, uniting them in unconventional and innovative ways. We're on a mission to showcase how Signzy's products tackle global challenges, from the commonplace to the extraordinary. Our unique approach to marketing involves disrupting the norm, redefining the medium, prioritizing the user, and letting the technology speak for itself.

As a skilled communicator with strong collaboration abilities, you'll actively engage with cross-functional stakeholders. By acknowledging and leveraging the strengths, experience, and knowledge of your team, you'll consistently incorporate the voice of our customer into all aspects of your work.

What you will do (Duties & Responsibilities):

Guiding the market-entry strategy for product launches involves actively contributing to the development and execution of go-to-market plans and campaigns for introducing new products or features. This includes evaluating their effectiveness against key performance indicators (KPIs). Additionally, involvement in the creation of customer acquisition programs is crucial, covering various aspects such as business strategies, messaging, collateral, and events, all aimed at enhancing engagement and gauging program success.

Responsibilities also extend to creating and implementing plans to showcase the capabilities of the Contract360 Platform to both internal and external audiences. Thisentails establishing regular communication with clients and integrating their feedback into messaging and overall strategies.

Specifically for feature launches, the role involves coordinating the entire lifecycle, from ideation and positioning to the announcement and promotion phases. Sales enablement is another facet, requiring the effective communication of new feature values to the sales team through the development of sales enablement tools like competitive battlecards, product feature slides, customer testimonials, case studies, and more.

Developing domain expertise is essential, encompassing a thorough understanding of the market, including buyer personas, customer segments, and competitors. This knowledge is then documented internally to disseminate acquired insights across different departments.

Collaboration with product, marketing, and sales teams is a key aspect, involving close cooperation to determine the strategic aspects of what, where, how, and to whom key features are marketed. The alignment of strategies with business objectives and consideration of user needs are integral components of this cross-functional collaboration.

About You (Education, Skills & Required Experience)

- With a minimum of one year of experience in a Product Marketing role or more than two years in product marketing-related positions, a preference is given to those with B2B SaaS experience.

- While individuals in the Associate Product Marketing Manager (APMM) role come from diverse backgrounds, they all share a common trait: passion. They exhibit enthusiasm for both technology and marketing.

- APMMs are inherently self-motivated and proactive individuals, showcasing leadership qualities through practical experience, effective collaboration within teams, and success in environments that prioritize cooperation.

- They approach problem-solving proactively, navigating challenges adeptly, excelling inhandling complexity, and demonstrating the ability to manage ambiguity while adapting well to change.

- Key qualifications include a proven track record of successfully executing product launches, strong written and verbal communication skills, as well as effective project management abilities.

- Candidates should have demonstrated the ability to create compelling external competitor assets, and ideally possess previous experience in a startup, multi-product, and multinational corporate setting.

- An enthusiasm for understanding the market and translating that knowledge into actionable go-to-market strategies is essential. The ability to comprehend and effectively communicate the underlying technology of the products being marketed is also crucial.

- APMMs should be capable of generating innovative ideas and collaborating with designers and video editors. A strong writing background is required, with a focus on being the primary author of use cases, solutions, whitepapers, and case studies.

- The ideal candidate is a team-oriented individual with a positive, proactive attitude, exceptional interpersonal and management skills. They should be self-motivated, collaborative, and possess strategic thinking with adaptability.