Market Research Analyst

About the Role

Responsibilities include researching, collecting, analyzing, and interpreting data, and using the data to help the business's decision-making in sales, marketing and business operations.

Roles & Responsibilities

- Researching market trends, conducting surveys, analyzing data from competitors, and analyzing the business's operations, expenditures, and customer retention to identify patterns of potential issues or improvements.

- Using statistical, economic, and data modelling techniques and tools.

- Organizing and analyzing data, creating charts and graphs, and presenting your findings to the leadership team.

- Organizing and storing data for future research projects.

- Testing processes, policies, and protocols for efficiency and improvements.

- Analyzing consumer preferences to determine the potential sales of a product or service.

- Analyzing prices, methods of marketing, and distribution.

- Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.

- Client/Market visits to scope out the market for the existing and future products of the organization.

Key Skills

- Must have experience in Qualitative research, Secondary Research, and Industry Research

- Two years of experience in market research and analysis.

- Analytical thinker with strong theoretical and research proficiencies.

- Ability to comprehend and interpret competitor strategies and consumer behaviour.

- Brilliant written and verbal communication skills.

- Ability to simplify complex information into a user-friendly format.

- Proficient in Microsoft Office, databases, and statistical packages.