Shuttl - Assistant Manager/Manager - User Retention

Founded in April 2015, Shuttl is India's largest bus-aggregating platform. We aim to make daily commute more convenient for urban intra-city travelers and currently cater to the needs of commuters in the Delhi-NCR and 9 other cities in India. We have been well-funded by Amazon, Dentsu, Sequoia Capital, Times Internet and Lightspeed Ventures.

We are looking for a self-motivated growth marketer who has worked on user retention.

Some traits we are looking for - 

1. Background in data analytics

2. Growth hacking mindset

3. Brownie points for candidates with hands-on experience in any scripting language like python

Job Description:

1. Dive deep into customer data to gain a better understanding of user behaviors and generate insights for improving usage & retention for different user personas.

2. Track various funnels & cohorts and run growth campaigns, A/B tests & experiments with scientific rigor on a regular basis to improve core metrics like conversion rate, resurrection rate, upselling, retention, etc.

3. Identify and develop new growth channels & optimize the performance of existing growth channels like notifications, SMSs, emails, etc.

Experience Requirement - 

1. 2 to 5 years of experience in marketing/growth hacking/analytics/data in a consumer-facing internet-based org. preferably in a startup/e-commerce.

2. Experience of data-driven customer segmentation & conducting growth experiments, A/B tests, multivariate tests with a proven track record of success.

3. Hands-on experience of using any platforms like GA, Fb Ad manager, any of the analytics platforms like Appsflyer, Mixpanel and at least one of the customer engagement tools like WebEngage, MoEngage, CleverTap etc.

4. Working knowledge of SQL is a must.