Shrooms Creative - Manager - Product Marketing

Product Marketing Manager - (Internal Tools - Pushwoosh & Sendgrid)

Job Brief:

Looking for an In-App Marketing Manager (with 3-5 years of experience), who shall be responsible for the setting up, devising strategy and execution of the in-app marketing channels. Knowledge of Marketing Automation tools (Google Analytics, Pushwoosh & Sendgrid) and prior experience across the mobile marketing ecosystem is a must.

Responsibilities:

- Leverage data to understand our products in depth, identify areas of opportunity and execute projects to drive user growth, retention, engagement, and/or revenue on Mobile Product

- Report on engagement and retention KPIs and create and execute plans to improve them

- Build & manage email and notifications channels. Setup up processes and build/manage the Vendor team to support the execution of campaigns.

- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends.

- Leverage on data insights to determine trends.

- Understand the competitive landscape, analyze market and company data alongside partner strategies to define opportunities, audiences, objectives, threats and priorities

- Act as a liaison between Marketing and Operation teams supporting technical and operational needs to ensure deliverables are met on time.

- Work with Product, Operations, Marketing and PR teams to produce high-caliber In-App content.

- Create a single cohesive user experience across marketing communications and in-product UI.

Skills:

- 3-5 years of marketing experience, with focus on mobile app marketing.

- Knowledge of Automation & Analytics tools (Google Analytics, Pushwoosh & Sendgrid)

- Work in tandem with the UI/UX team to create the best experience.

- Deep understanding of on-platform mobile channels (e.g. in-app marketing, push notifications, CRM etc.)

- Strong knowledge of mobile application development tools and technologies.

- Strong knowledge of digital marketing tools and techniques.

- Content Management Expertise is a must.

- Knowledge of other Marketing Automation tools will be an add on.

- Good understanding of latest trends, guidelines & best practices in Product/ In- app Marketing & Product Cycle Management

- Knowledge of social media and digital best practices for acquiring and nurturing mobile users.