Shriram Life Insurance - Assistant General Manager/Senior Manager - Marketing

CTC: 8 to 10 Lacs P.A.

Work Location: Indore

Job Description

- Responsible for planning, development and implementation of Organizations marketing strategies, public relations activities (both external and internal)

- Devise new revenue-generating ideas, create and implement new initiative, analyze cost/benefits

- Develop and implement marketing plans and projects for new and existing products

- Support client acquisition/lead generation for business development through campaigns

- Prepare and manage content for internal and external marketing

- Plan promotional materials, email blasts, and other marketing materials for market penetration and Social Media Marketing.

- Plan and implement marketing collaterals.

- Ensure all external communication pieces contain a consistent brand image and will enhance the organization's image and position within the marketplace

- Serve as the primary contact for all media inquiries

- Plan and execute successful PR programs. Use PR and effective media relations to increase Brand Recall

- Create and distribute communication materials (Write and edit press releases media releases, announcements, News Letters, other supporting materials) that are needed to portray the company to the outside world

- Drafting communication plans, Content creation, Press Releases, blogs, articles, speeches