Shopper Marketing Role - eCommerce/FMCG

Immediate Requirement for an Indian MNC FMCG Giant in Mumbai.

Strong E-Commerce - Shopper Marketing Experience

MBA Batch-2016-2017

Role specifications : 

- Category annual planning

- Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for priority brands

- E-com shopper marketing

- Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response

- Develop e-com shopper mktg plan for priority sub-brands

- Implement plan via both direct execution and influencing other e-com verticals (KAMs, e- com marketing, e-com NPD)

- Analyze e-com performance and identify course corrections

- Marketing execution coordination

- Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)

- Jointly plan & execute full funnel activities, along with digital marketing manager

- Customer influence

- Represent category/brands to e-com customers (especially in JBP process)

- NPD

- Ensure delivery of pre- and post-launch checklist for priority e-com NPDs

 - Closely monitor performance post launch, identify issues and course correct

Skills Required : 

- Agile - able to execute rapidly and effectively in complex environment, strong results orientation

- Bold - ambitious mindset, willing to stretch for outstanding results

- Consumer & customer obsessed - strong interest in and knowledge of e-com space, instinct always to take the consumer perspective

- Data driven - strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations

- Organized team player - always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills

Qualification and Experience:

- MBA with 4-6 years experience

- Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)

- Significant experience in brand management / shopper marketing (at least 1 year in this type of role with e-com or MT focus)

- Majority of experience in FMCG / can consider Consumer Durables if strong on other dimensions Reporting: Direct - Business Head ( E- Commerce); Functional - Category Head - Marketing Team: This is an Individual Contributor role