Shopnineteen.com - Assistant Marketing Mgr

Purpose:

Create and execute the online marketing strategy for Display, Affiliate networks, Ad networks. Especially Facebook Ads

Education:

- MBA or equivalent

Experience:

- At least 1 year of digital marketing experience of a good scale including display / affiliate marketing

Job Description:

- Create and execute the online marketing strategy for Display, Affiliate networks, Ad networks

- Establish Strong buying, agency and publisher relationships. Negotiating with publishers for rate, exploring new buying agencies.

- Leverage data and analytics to deliver strong marketing efficiencies.

- Improve creative’s at conceptual and implementation level.

- Managing and optimizing internal inventory.

- Manage campaign on various affiliate networks for the collaborating LOB’s by taking into consideration the demand forecast of products. Ensuring that the quality of traffic is maintained from publishers.

- Monitoring and Tracking campaigns to ensure business deliveries. Ensure error free running of the advertisements on affiliate networks.

- Roll out monthly media plan for Display and Manage media buying for campaigns.

- Test new platforms, features and optimization methods.

- Closely work with technology to take internal campaigns live.

Should be comfortable to work with a start-up and accept challenging projects. Good communication & creative skills is a must.