ShopKirana - Associate Director - Sales - IIM/ISB/MDI/FMS

Associate Director - Sales

About Us:

Building India's biggest go-to-market platform for FMCG brands.

ShopKirana (SK) is a B2B technology platform to empower retailers through new age digitization & supply chain innovation. Bringing millions of retailers and brands on a single platform, using technology, data, supply chain via in-house built ERP and AI & behavioral-science based CRM. Resulting in 80% reduction in turnaround time, increase in product range, transparent brand promotions schemes and forecast analytics-insights. Aim to be the biggest and quickest go-to-market platform for brands

We Built the most intelligent, asset-light and scalable online platform to manage all the pain points for small retailers & we are Clear #1 player in FMCG. Currently hold 8-10% category market share & Strong product (IP) for retailer (sticky behavior) & Established itself as the fastest go-to-market partner: We are category market share leaders.

ShopKirana has been funded by marquee investors like InfoEdge, Incubate Funds, Harvard, Stanford etc.

Job Profile :

1. Develop sales plans, strategies and policies with a view to increasing/sustaining market share and profitability.

2. Have effective implementation and monitoring mechanisms to ensure the achievement of the sales plans and strategies.

3. Formulate policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors and stockiest.

4. Scan the environment to understand competitors' activities, demand-supply scenarios, and regulatory issues to formulate strategies for increasing market share.

5. Ensure an increased market share and profitability by facilitating market development, brand management and business development. Focus on business development through domestic / export markets (defined geographies) and building the brand of the company in the domestic /exports market

6. Continuously monitor the pricing patterns within the market, checking the prices for the desired products regularly with respect to their competitiveness and value as perceived by the customers, deciding upon pricing from time to time on a need basis to ensure the products are sold with highest recoveries possible

7. Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors' activities, new product opportunities and other changes in the environment.

8. Evolve policies for establishing a robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and portfolio growth.

9. Managing the complete sales cycle from business development and customer acquisition to receipt of payments.

10. Developing and managing relations with different FMCG organizations to develop Terms of Trade

Requirements:

- Qualification : MBA from Tier 1 colleges

- Years of Experience: 6+ yrs.

- Candidates who are associate with FMCG or e-commerce doing 1000 crore plus business as Senior Manager/Associate Director only apply for this position

- Good knowledge of CRM databases, web analytics and Google AdWords.

- Ownership

- Analytical approach to solving problems

- Experience in brands management

- Outstanding communication skills, both verbal and written.

- Strong leadership skills.

- Exceptional organizational skills.

- Strong people skills