ShopClues.com - Manager/Sr Manager - Category Marketing - Mobiles - IIM/ISB/FMS/XLRI/MDI

Want to be part of the most disruptive and fastest growing eCommerce Company in India with world-class team, long-term vision, and tier-one VCs backing it

Designation : Manager/Sr Manager Category Marketing (Mobiles)

Location : Gurgaon

- Define and execute go-to-market strategy for new products launches

- Execute marketing campaigns for new product launches

- Ideate and execute relevant marketing plans to increase the sales & revenue based upon the consumer and product insights

- Lead and managed end to end Product Life Cycle (PLC), including product strategy creation, product roadmap, positioning, pricing, promotion, marketing, and product launch

- Responsible for GMV and CM growth through addition of new products and brands to the offerings portfolio

- Conceptualize marketing campaigns across multiple categories involving various Marketing channels.

- Communication & Competitive Research for tracking early trends and future campaigns to help category achieve the next level of growth

- Closely work with Category Heads on Campaign Ideation

- Analyse the results of past campaigns and use the insights to plan more effective campaigns

- Act as an interface between all Channels Owners (Mailers, Affiliates, Display ads, Mobile app, Alliances etc.) and Category Heads.

- Own & Create Category Communication

- Partner cross functionally with creative, content, channels and campaign teams to develop the annual plans.

- Develop accurate projects priorities, schedules and execution plan of marketing campaigns

- Work with Channel Marketing team to drive Traffic on best converting SKUs/Promotions

Desired Skills and Experience :

- MBA from Top B-School

- Seasoned Category Marketing Professional, 2-4 year's experience

- Focus on ideating next big idea for the clusters/horizontal campaigns