Shopclues.com - Manager - CRM

Responsibilities

- Plan and execute email, SMS & Push Notification campaigns throughout the entire lifecycle, using Adobe Campaign

- Set-up multi-channel workflows for event-based trigger campaigns

- Ensure the efficient and consistent capture of all required data at key points in the customer life cycle.

- Assist in developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve KPI's.

- Act as an Adobe Campaign super user, championing data importation, exportation, and querying

- Own email campaign optimisation through A/B testing and iteration.

About you :

- Significant experience with Adobe Campaign

- Focused and diligent when delivering high-quality solutions in a fast moving environment

- Background knowledge of campaign management tools

- Experience in campaign planning, execution and measurement process.

- Strong analytical skills coupled with an equally strong business foundation, particularly in the marketing area.