- Conceptualization of marketing ideas/themes to run campaigns and activities - Strong implementation of marketing ideas and activities in coordination with the sales team - Understanding and presenting market requirements for current and future products by conducting market research supported by visits to customers and non-customers. - Developing and implementing a company-wide go-to-market plan, working with all departments for execution and conducting periodic reviews measuring engagement/activities and business output - Design and implement activities along with Medical Affairs for KOL advocacy to drive awareness and brand salience - Driving digital marketing campaigns like email/teasers/online marketing and use of Vablet for promotion - Market understanding and competitive intelligence for hemophilia products - Drive training agenda internally for the sales team along with Medical Affairs - Brand performance analytics, TC/Patient data and reporting on Key Projects to Global - New product launch marketing plan, strategy and budgets - Formulating &amp; implementing business strategies for segmentation, targeting &amp; positioning of products in entire Hematology franchise. (Roughly 60 million USD growing at 25% CAGR for past 5-6 years). - Launching and monitoring performance of new products &amp; recommending marketing initiatives for the same; Formulating proper combination of various marketing tools &amp; product mix. Develop P5 Marketing plans, Overall Marketing Strategy for portfolios and products, Marketing Communication plan, Budgeting/ financial planning in order to deliver Sales Targets and Operating Profit. - Drive Launch Readiness/ launch plans for new planned products for India (90%) and other South Asia markets as applicable. - Pre-launch market research, Launch Plan, pre-launch activities, post-launch activities and sales tracking. - Drive monthly forecasting and planning, pricing strategies, budgeting/ financial planning and agency management with quarterly reviews. - Drive Long Range planning for portfolios and business case approvals from India launch for current and pipeline products. - Coordinating marketing activities with sales team so as to increasing market shares of key products - Responsible for Marketing Communications for India which involves local implementation of marketing messages, materials and training - Identify and engage national level KOLs for current and future range of businesses. Manage relations with NGOs and other stakeholders- especially local level groups as per business needs. - Support delivering Sales Targets and Operating Profit - Develop KOL &amp; stakeholders management and engagement plans - New account planning and new indication inclusion. - Develop and design collaterals, other promotional inputs/content for HCP/Patient education on therapy, standards of care, right dosing and other key brand messages etc - Drive Business analytics /market research and Competitor Intelligence Education and Experience Required: - MBA full time in Marketing - 5-10 years experience in Pharma Healthcare Biotech Med devices company

Gurgaon/Gurugram

 Shire - Product Manager - Hematology 

 Shire - Product Manager - Hematology  ,Job Description for  Shire - Product Manager - Hematology  in Abbott Rapid Diagnostics (earlier Alere Medical) in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!

Job Description for  Shire - Product Manager - Hematology  in Abbott Rapid Diagnostics (earlier Alere Medical) in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!