Shiprocket - Senior Role - Performance Marketing - IIM/ISB/FMS/MDI/XLRI

Job Location: Gurugram

Function: Marketing

Key Accountability:

- Single Point of Contact within the Marketing for the business unit responsible for driving end to end marketing strategy and execution.

- Working with internal stakeholders within the marketing team to implement the strategy and coordinate operation management of channels like brand marketing, events, CLM, paid search, social ads, display, SEO, and SEM (Performance Channels).

- Lead our paid media, outbound, experimentation of new channels, campaigns, creative, incentives & approaches for the purpose of building scalable solutions

- Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms.

- Work with internal and external teams for social media management, online reputation management, advertising etc.

- Manage and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high-quality app installs/seller on-boarding while managing to a budget and KPI.

- Lead facebook marketing, app marketing for tech business

Credentials

Education: MBA from a Tier 1 Institute

Experience: Minimum 6+ years of overall experience. 3-4 years of experience in leading marketing for a particular product or category