As a Digital Marketing Head, you will be responsible for performance marketing campaigns on Social Media & Google AdWords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role. - You will help create &amp; execute strategy for new user acquisition and also returning user engagement through traffic channels including Google &amp; FB. You should have in-depth knowledge of AdWords and be a hands-on marketer having run a search as well as display campaigns including A/B testing ads. Along with running the accounts, you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy. - Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus. Regular reports will have to be provided by you to the Management. ROLE &amp; RESPONSIBILITY: - Executing marketing campaigns through SEM, FB, Google Display, Email, SMS &amp; Affiliate marketing, basically, all form Paid, organic and performance marketing - SAAS or B2B marketing experience is a must - Experience in organic and content marketing - Ensuring constant lead conversion &amp; reduction of cost per leads. Meeting monthly targets set. - Providing regular feedback to the product team - Improvement of performance Funnels - Optimizing all channels to deliver the best ROI while ensuring targets are met. - Ensure process improvements pro-actively and improve operational efficiency - Periodic reporting to management on the performance of campaigns - Gathering insights into campaigns and consumer behavior and implementing the learnings - Developing and executing new and innovative strategies for consumer acquisition - Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI. - E-commerce/Logistics industry experience would be a plus.

Delhi NCR

Delhi

Shiprocket - Senior Director - Digital Marketing 

Shiprocket - Senior Director - Digital Marketing  ,Job Description for Shiprocket - Senior Director - Digital Marketing  in Shiprocket in  Delhi NCR Delhi for (12-14) years of experience. Apply Now!

Job Description for Shiprocket - Senior Director - Digital Marketing  in Shiprocket in  Delhi NCR Delhi for (12-14) years of experience. Apply Now!