Shiprocket - Content Lead

Experience:

- 8+ years of experience in content creation

- Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office etc)

- Prior experience in building scalable content engagement through SEO, social media campaigns, and performance marketing initiatives.

Duties and Responsibilities (Indicative):

- Responsible for overseeing the daily content activity on several social media networks including, Facebook, Twitter, Google+ and others where applicable.

- The individual must have a keen interest in digital platforms with an exceptional mode of storytelling bring rich details alive within the primary forms of online social content (social posts, photos).

- The individual must have outstanding attention to detail (especially when it comes to grammar and writing), and ability to manage several different pieces of information at once.

- Perform Keyword and topical research to enable the discovery of the brand.

- Perform content gap analysis to identify potential areas of growth for specific categories and setup & execute search engine campaigns to ensure our brand content has a maximum outreach.

- Responsible for awareness and communication of creative successes both internally and externally.

- Primary responsibility for creating, building, and maintaining company creative reputation.

- Generate new age ideas for campaigns, pitches and other digital content.

- Stay current on digital & media industry trends to come up with new and relevant ideas.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and

Skills Required:

- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.

- The consistent ability to produce and communicate fresh ideas and visual concepts.

- Proven editorial skills. Outstanding command of the English (or primary customer) language.

- The ability to lead and inspire large teams of creative personnel and content creators to achieve company's stated goals