Shine.com - Associate Product Manager

Functional Competencies

- Ability to understand business problem and define technical solution to the problem

- Ability to define the scope of a product

- Understanding of product development life cycle

- Must have strong conceptual knowledge of at least one programming language

- Ability to handle operational issues in product management

- Ability to evaluate on Google Analytics, Crazy Egg or other heat map tools,

General competencies

- Ability to work with multiple stakeholders and derive consensus

- Ability to work with teams with diverse background

- High analytical ability

- Strong process orientation

- Strong ability to work under pressure and deliver tangible solutions

- Ability to prioritise assignments / projects and work accordingly

Responsibility

- Understanding customer needs and consumer behaviour through research, customer feedback analysis, click stream analysis, and direct interactions with customers. Understanding customer needs and consumer behaviour through research, customer feedback analysis, click stream analysis, and direct interactions with customers.

- Understanding business problems and define technical solution to the problem

- Understanding of product development life cycle

- Analyze consumer traffic behavior, own base marketing, A/B testing etc.

- Defining and analyzing product metrics regularly, and use the learning for product innovations and improvements.

- Conducting regular competition analysis and recommending plan of action - should master the details of competitive landscape.

- Working closely with Engineering, Research, Quality Assurance, Design and Marketing teams to create synergies leading to a high quality product.

- Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.

- Ensuring timely delivery of projects through proper planning, scheduling and execution

B.E. / B.Tech from any engineering college with MBA from top B school(preferred)