ShieldSquare - Vice President - Marketing

Note : B2B SaaS experience is MUST

Job Responsibilities

- Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, including demand generation, customer acquisition, website redesign, content, events, social media, PR, branding, and more.

- Work closely with product and revenue teams to understand our client's needs, create go-to-market strategies, communication and collateral that reflects ShieldSquare brand and ROI for clients.

- Ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.

- Lead the team in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives- performance, with a focus on ROI & revenue.

- Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.

- Motivate, mentor, and develop the existing team and develop a long-term plan for marketing team structure and growth.

Requirements

- 10+ years of experience leading high-performing marketing teams in B2B SaaS

- Broad experience across core marketing functions: demand generation, content marketing, SEO, product marketing, communications and brand development

- Proven track record of profitably scaling customer acquisition channels at high-growth companies

- An analytical marketing mindset & understanding of the science of marketing as an investment that must return itself to a company of our size & stage of development

- You- re forward-thinking with a comprehensive knowledge of the performance marketing ecosystem.