Sheela Foam - Manager - Marketing

Manager Marketing in Sheela Foam Ltd, Sleepwell based at Noida

Build the Sleepwell Tarang & Kurlon Aaram entry level brands in Small Town India targeted at the lower income HHs , by building awareness, engagement and demand generation across channels and geographies.

Market Activations & Brand building:

Market Activations:

- Designing and driving execution all BTL market activations

- Identification and coordination with external agencies

- Content for marketing the products to the TG

- Develop POSM for assigned products for In-store VM

- Database management, and Post activity reporting

Consumer Research:

- Consumer surveys to capture consumer insights

- Measure consumer satisfaction index

Content:

- Content strategy for communicating the product proposition.

- Influencer engagement

- Product videos

Marketing Collaterals:

- In shop visual merchandising

- Brand Collaborations

Media & PR:

- Media mix and return on investment

- Brand awareness thru effective PR

Experience & Qualifications:- 2-6 years of relevant experience in market activation for new category creation for mass market consumer product Experience in rural/small town market activations. MBA (Marketing) from Tier 1 or 2 Institutes.