Sr. Marketing Manager Sr. Marketing Manager, Shaya by CaratLane We are looking for a seasoned Marketer to lead key marketing functions @Shaya. These are the key goals that we have in mind for a Senior Marketing Manager @Shaya: Brand Awareness: - Ensure that jewellery lovers all over India know, love, and wear Shaya. - Make Shaya always relevant and visible through clutter-breaking campaign stories that resonate with the Shaya woman. - Leverage PR, Influencer, and Content Marketing channels effectively for key campaigns as well as BAU activities. Demand Generation: - Drive and optimise traffic/ store walk-ins to achieve business goals. - Define the communication target, and set communication objectives at a medium level. - Basis consumer insights, constantly identify new segments to target. - Experiment with new platforms and mediums on an ongoing basis. - Optimise creative performance through experiments and scaling up winning ideas. Conversion Optimisation/Funnel Management: - Deliver a strong website engagement and conversion rate. - Promote relevant designs based on performance, availability, and seasonality. - Ensure that website communication is relevant, fresh, and effective. - Make sure that landing and listing pages are optimised at all times. Customer Retention: - Make sure that existing customers come back (frequently). - Stay connected with the Shaya community and constantly think of new ways to elevate their experience with the brand. - One of the key reasons why people don't come back is because of a lack of newness. You will be the key link between our customers and the design team when it comes to New Product Development requirements. Here's our checklist for an ideal candidate: As a Functional Expert : - An MBA with a specialisation in Marketing is ideal, but not a must. Background in performance marketing (execution) as well as a team lead is a must. - You have a strong history of managing and retaining a high-performing team. - You can sell really well. You write effective briefs/concepts that inspire, address consumer pain points, and solve their problems. As a Customer: You love and wear jewellery (a lot). Because we believe that our best work comes out when we have an inherent interest and understanding of the product that we are trying to sell. As a Person: - You are extremely customer-centric. You like talking to them and getting actionable insights from hearing what they have to say. Most importantly, you want to make them happy! (always). - You are result-oriented and restless. You measure the impact of every activity and constantly think of ways to improve performance. - You connect the dots effectively. You've been using that skill to understand why certain things do well / don't do well, and correlate that to impactful audience/content/ image-led insights. - You make things happen! Since you will plan and drive Shaya's marketing calendar, your role involves working closely and syncing with cross-functional teams across Shaya and CaratLane. - Most importantly, you connect with Shaya and what she stands for. About Shaya by CaratLane: Our Origin : It all started with our CaratLane community, many of whom were also into silver jewellery but couldn't always find what they love. They told us that the designs available in the local market were often too generic. Plus, they were never sure of the authenticity of their purchases. We wanted to change that!' On 24th September 2018, our website HeyShaya.com went live with 220 designs across 4 unique themes. The response has been phenomenal. Our Muse : At Shaya, we love telling stories that celebrate and inspire women. Our Signature Style : We make art wearable. Indian motifs, patterns, and forms inspire us a lot. We like to add our own twist to what's been done before. Our Team : We're a small team ( a start-up incubated within CaratLane). We hustle, negotiate hard, and work within a lot of constraints (particularly wrt budget and time). Most importantly, we strongly relate to Shaya and what she stands for. We are looking for someone who is equally passionate about building and growing Shaya. Someone for whom this is not just "another job". To know more about Shaya, visit heyshaya.com

Mumbai

Shaya by CaratLane - Senior Manager - Marketing 

Shaya by CaratLane - Senior Manager - Marketing  ,Job Description for Shaya by CaratLane - Senior Manager - Marketing  in Shaya by CaratLane in  Mumbai for (6-8) years of experience. Apply Now!

Job Description for Shaya by CaratLane - Senior Manager - Marketing  in Shaya by CaratLane in  Mumbai for (6-8) years of experience. Apply Now!