Shaya by CaratLane - Performance Marketing Manager

Performance Marketing Manager

We are looking for an experienced digital marketer to own paid marketing at Shaya - primary channels being IG and FB, Google. Having said that, we're looking for someone who can expand Shaya's presence across media platforms as we scale our business.

Here's our checklist for an ideal candidate :

- You have planned and executed paid marketing campaigns in a mid to large-scale digital-first omni-channel business for at least 5 years.

- You are extremely customer-centric. You like talking to them and getting actionable insights from hearing what they have to say. Most importantly, you want to make them happy! (always).

- You are result-oriented and restless. You measure the impact of every activity and constantly think of ways to improve performance.

- You connect the dots effectively. You've been using that skill to understand why certain things do well / don't do well, and correlate that to impactful audience/content/ image-led insights.

- You have a strong sense of ownership. You make things happen!

- Most importantly, you connect with Shaya and what she stands for.

These are the primary goals for a Digital Marketing Manager @Shaya:

Demand Generation:

- Define, drive and optimise traffic/store walk-ins to achieve business goals.

- Define the communication target, and set communication objectives at a medium level.

- Basis consumer insights, constantly identify new segments to target.

- Experiment with new platforms and mediums on an ongoing basis.

- Optimise creative performance through experiments and scaling up winning ideas.

Conversion Optimisation:

- Deliver a strong website engagement and conversion rate.

- Promote relevant designs based on performance, availability, and seasonality.

- Ensure that website communication is relevant, fresh, and effective.

- Make sure that landing and listing pages are optimised at all times.

Growth across Channels:

- Online and Marketplace revenue growth.

- Increasing online influenced orders for Shaya stores.

- Define and ensure that new audience goals are achieved.

- The online marketing manager will also co-own the online revenue targets and p&l along with the category team.

Our Origin:

- It all started with our conversations with hundreds of women all over India, many of whom were into silver jewellery. They couldn't always find what they love. They told us that the designs available in the local market were often too generic. Plus, they were never sure of the authenticity of their purchases. We wanted to change that!'

- On 24th September 2018, our website HeyShaya.com went live with 220 designs across 4 unique themes. The response has been phenomenal.

- Our Muse: At Shaya, we love telling stories that celebrate and inspire women.

- Our Signature Style : We make art wearable. Indian motifs, patterns, and forms inspire us a lot. We like to add our own twist to what's been done before.

Our Team :

- We're a small team. We hustle, negotiate hard, and work within a lot of constraints (particularly wrt budget and time). Most importantly, we strongly relate to Shaya and what she stands for. We are looking for someone equally passionate about building and growing Shaya. Someone for whom this is not just "another job".